Where have we been, where are we going?
If you follow our feed, or if you check our site occasionally for updates, you probably have realized by now that we’ve been missing in action for quite some time, and it’s been for good reason. We’ve been expanding our operations, starting up several social media seminars, and doing some internal review of how we’re running things around the company and what needs to change in order to draw more people in with the kind of information we provide to them.
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Who is Gary Vaynerchuk?
Source: edopter.com
I’m getting ready for our event tomorrow and over the last two weeks I’ve been doing a lot of research on the host & speaker at our event tomorrow, Gary Vaynerchuk.
I started by reading his book several months ago, “CrushIt”, after it was given to me by my friend Lorenzo.
First, I have to tell you that if you really want a good introduction as to why connecting with your customers online is so important, read this book. Vaynerchuk takes a no-nonsense approach to describing what social media can do for you and your brand, and more importantly emphasizes the importance of not using social media simply as a tool to send a message but as a way to develop a better relationship with the people who already like your brand.
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Simply SEO
Search Engine Optimization (SEO) is a scary term for many businesses. Mainly because they’ve been lead to believe that it’s this set of voodoo tools that allow web sites to appear at the top of search engine results for a few keywords. And that it’s really expensive.
The fact is, SEO isn’t a difficult concept to grasp. Entrepreneur magazine had an excellent article on SEO and how you could apply techniques to your web site that will improve your chances of being found by more people than you would have thought possible. I would encourage you to read it if you have a chance.
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Small Business, Big Voices, Episode 12: Michele Santo, WellPower Wellness Coaching
We continue this week on YouTube and asking businesses why they think they’re “must see TV” in a YouTube world.
This week’s interview was with Michele Santo of WellPower Wellness Coaching.
Name: Michele Santo
Company Name: WellPower Wellness Coaching
Michele Santo wants to use YouTube to expand her health and wellness offerings to more people. Her hope is to communicate with more people who need coaching to get their life in balance with food, relationships, work and more. We were excited she was able to join us and decided to do this video to help bring more recognition to her budding business!
Watch for other “Small Business Big Voices” episodes coming soon!
Small Business, Big Voices, Episode 11: Terry Viney, The Plus Factor
In our interview for this next series of videos, we focused ways businesses can use YouTube to get in touch with their customers using both audio & video. We then spoke to the businesses as to why they were “must see TV”.
This week’s interview was with Terry Viney of The Plus Factor.
Name: Terry Viney
Company Name: The Plus Factor
Terry Viney is launching a new component of his career: YouTube videos. He wants to leverage the video medium to bring more eyeballs to the business coaching he does and give people the ability to empower themselves to be more creative and effective in their day-to-day business tasks. He is going to be focusing on leadership and personal development as part of this effort.
Watch for other “Small Business Big Voices” episodes coming soon!
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